PMSA marks 25 years in Los Angeles and Orange County with new-client discount

Parking Management Services of America is celebrating 25 years of valet and parking management work across Los Angeles County and Orange County. The Glendale-based company is offering qualifying new clients 15% off management fees for three months if they sign by Jan. 5, 2027.

Why it matters: - PMSA’s 25-year mark highlights the scale and staying power of a local parking operator serving hospitality, residential, commercial, healthcare and entertainment properties across Southern California. - The anniversary promotion gives property owners a short-term incentive to switch or add parking management services while locking in a longer-term agreement.

What happened: - Parking Management Services of America is celebrating 25 years of valet parking and parking management services in Los Angeles County and Orange County. - Qualifying new clients who sign an eligible agreement by Jan. 5, 2027, will receive 15% off the management fee for their first three months of service. - PMSA was founded in 2001 by Eric Vargas. - The company is headquartered in Glendale, California.

The details: - PMSA develops and manages parking programs for hospitality, residential, commercial, healthcare and entertainment properties. - Services include valet parking, parking attendants, traffic control, revenue management and ticketless valet solutions. - PMSA tailors each assignment to the property layout, traffic patterns, service expectations, staffing needs and operating budget. - The company combines daily service delivery with management oversight and direct communication with property owners and managers. - Eric Vargas said the milestone reflects the relationships PMSA has built and the people who represent the company every day. - Vargas said PMSA’s role goes beyond parking vehicles and shapes the first and last impression of the properties it serves. - PMSA has added technology and property-specific operating procedures as parking needs and guest expectations have changed. - Ticketless valet options support vehicle check-in and retrieval. - The Parking Group, PMSA’s affiliated consulting practice, provides specialized parking assessments when additional planning support is needed. - The promotional offer applies only to the management fee and excludes labor, payroll taxes, insurance, equipment and other operating costs. - The deal requires a minimum 12-month agreement for recurring valet parking or parking management services. - Service must begin by March 1, 2027, subject to availability. - The offer cannot be combined with other discounts and must be included in the executed service agreement. - Property owners and managers can request a customized proposal at More information or by calling 1-800-552-PARK (7275).

Between the lines: - PMSA is using the anniversary to reinforce its position as a full-service operator rather than a single-service valet provider. - The promotion is structured to attract longer-term recurring business, not one-off events. - The emphasis on technology and property-specific procedures suggests the company is competing on both service quality and operational efficiency.

What's next: - PMSA will keep the anniversary offer open for eligible new clients until the Jan. 5, 2027 signing deadline. - Qualified accounts must start service by March 1, 2027, if they want to use the discount. - The company expects continued demand for customized parking programs across Southern California properties.